Hold'em Coach privacy policy

01Who we are

Hold'em Coach is published by Suena Interactive LLC ("Suena", "we", "us"), based in Arizona, USA. It is a practice trainer for Ultimate Texas Hold'em that uses virtual chips only. There is no real-money gambling, no cash-out and no prizes of real-world value.

You don't create an account with us. There is no email, password, Sign in with Apple or Google Sign-In. Some features use an anonymous account that the app creates for you (see Leaderboards). Questions about this policy go to hello@suenainteractive.com.

02Summary

We do not ask for your real name, email address, phone number, contacts, photos or precise location.

03What stays on your device

The app stores the following on your phone so it can run without a connection:

• Your practice bankroll, hand history (including Coach Debriefs and Ask Coach threads), sessions and a hand in progress.
• Settings, your daily streak, Coach Academy progress, a local record of stars earned and your Ask Coach message count for the day.
• On iPhone, a first-launch marker in the iOS Keychain. It survives reinstalling and is used to check eligibility for new-player offers.

On iPhone, most of this data is also copied to your iCloud account (next section). Deleting the app removes the copy on your phone, but not the iCloud copy or the Keychain marker.

04iCloud sync (iPhone)

On iPhone, Hold'em Coach syncs automatically through Apple iCloud, using the app's container in your private CloudKit database and the iCloud key-value store. What syncs:

• Bankroll, hand history and sessions, including Ask Coach threads saved with each hand.
• A hand in progress, and your settings.
• Your leaderboard account details, so a new iPhone or a reinstall keeps the same leaderboard profile.
• Coach+ daily-chip claims and new-player offer status.

This data is stored in your iCloud account under Apple's terms. We can't browse it. Sync uses whichever Apple ID your iPhone is signed in to; if you aren't signed in to iCloud, nothing syncs. You can delete it at any time (see deletion).

05Leaderboards and your public profile

Today's Leaderboard (Daily Stars) runs on Google Firebase. When you first open the app, it signs in to Firebase Authentication anonymously(no email or password) and creates a random account ID. It then:

• Assigns you a random nickname and avatar, which you can change.
• Sets a country flag automatically from your App Store or Google Play country, or your device region if that isn't available. The flag is shown by default. It is a country code, not your location.
• Writes a zero-star entry to the day's board the first time you open the app each day, so the board can show who is active.

We store in Cloud Firestore:

• Your anonymous Firebase user ID, the app's account and install IDs, and a secret used to reclaim your account.
• Your display name (up to 24 characters), avatar and background choices (catalogue IDs, never photos), country code and whether to show it.
• Your star totals by day, week and lifetime, when you last scored, your highest lifetime ★ badge tier (prestige only), daily rank badges and whether you have Coach+.

What other players can see: your display name, avatar and background, country flag (unless hidden), your highest lifetime ★ badge tier, Coach+ badge, star totals, rank and when you last scored stars. We never publish your cards, hand history or bankroll.

Hiding your flag: open Today's Leaderboard, tap your profile and choose "Prefer not to show". This removes the country from your public profile. The country code may remain in your private player record, which only the app and we can read; email us to remove it.

06Ask Coach and Google Gemini

Ask Coach is an optional Coach+ chat about a specific hand. Replies are generated by Google Gemini. The app sends each message directly to Google through Firebase AI Logic (the Gemini Developer API), protected by Firebase App Check. There is no Suena server in between. Some common questions are answered on your phone without contacting Google.

Each message you send includes:

• The game and mode, the hand's ID and your coaching profile.
• Your leaderboard display name.
• Your hole cards, the dealer's hole cards, the board, the outcome, your net chip change, any Trips payout and whether the dealer qualified.
• Your action and the coach's recommended action on each street, a summary of where you deviated, and the dealer outs with the river comparison across profiles.
• Optionally, a summary of your play: hands played, win rate, how often you follow the coach (overall and by profile), which profiles you use and the street where you deviate most.
• The earlier messages in that hand's thread, and your question as you typed it.
• Our instructions to the model (strategy notes and safety rules).

Google processes this content to produce the reply, under Google's Privacy Policy and the Gemini API terms. We don't use Ask Coach conversations for advertising. The conversation is saved with the hand on your phone (and, on iPhone, in your iCloud). Please don't type personal information into your questions.

Coach+ includes 10 Ask Coach messages a day; the app counts them on your phone and resets the count at local midnight.

07Analytics

We use Google Firebase Analytics to see which features are used and where the app can improve. It records events such as hands played, screens opened and purchases started, along with device information and an app-instance identifier. Google may derive an approximate location (such as country or city) from your IP address. Where you allow it, Analytics may also use your device's advertising identifier.

This data is not anonymous: it is tied to an identifier for your app install. On iPhone, analytics starts after you answer Apple's tracking prompt, whether you allow or decline tracking. If you decline, the advertising identifier is not available to it. Apple's App Store label for this app lists usage data as used to track you.

08Advertising

Hold'em Coach shows ads through Google AdMob:

• Interstitial ads (full screen) between hands, after your first few hands of a session and no more than one every 8 minutes, and after you end a session. Remove Ads or an active Coach+ subscription turns them off.
• Rewarded videos, which you choose to watch for free practice chips.
• There are no banner ads.

AdMob may collect device and advertising identifiers, your IP address and how you interact with ads, to show and measure ads. On iPhone it also uses Apple's SKAdNetwork attribution. See how Google uses data in ads.

iPhone: after the welcome screens the app asks for permission to track through Apple's App Tracking Transparency. If you allow it, ads may be personalised using your advertising identifier. If you decline, you still get ads, but they are less personalised. Change your choice in iOS Settings → Privacy & Security → Tracking.

Android: the app may show Google's consent form before ads, depending on your region, and you can change your choice later. You can reset or delete your advertising ID in Android settings.

09Game Center (iPhone)

If you're signed in to Apple Game Center, the app reports your hand count and biggest hand win to Game Center leaderboards and unlocks achievements. These appear under your Game Center profile and are handled by Apple under its own privacy policy. Manage Game Center in iOS Settings → Game Center.

10Remote Config and App Check

Firebase Remote Config lets us change settings, such as chip rewards, sale dates and Ask Coach limits, without an app update. The app fetches these settings from Google, which involves a Firebase installation identifier for your copy of the app.

Firebase App Check confirms that requests to our Firebase services come from the genuine app. On iPhone it uses Apple App Attest or DeviceCheck; on Android it uses Google Play Integrity. These checks exchange device attestation tokens, not your personal content.

11Purchases and subscriptions

Chip packs, Remove Ads and Coach+ are processed by Apple (App Store) or Google (Google Play). We never see your payment card details. The app receives the transaction from the store to deliver what you bought, and records purchase events in analytics.

Coach+ renews automatically unless you cancel at least 24 hours before the end of the current period. Eligible new subscribers get a 7-day free trial. Manage or cancel in iOS Settings → [your name] → Subscriptions, in Google Play → Payments & subscriptions → Subscriptions, or from Settings → Purchases → Manage Coach+ in the app. Deleting the app doesn't cancel a subscription.

12Notifications

Reminders (daily bonus, free chips ready, leaderboard, chip sales) are local notifications scheduled on your phone. We don't send push notifications from a server. Turn them on or off in Settings → Notifications in the app or in your phone's settings. On iPhone, your daily-bonus reminder preference syncs through iCloud.

13Android specifics

• Permissions: internet and network state, notifications, vibration, Google Play Billing and the advertising ID (including Android's Privacy Sandbox ad services). The app does not request location, contacts, camera, microphone or storage access.
• No cloud sync: there is no iCloud equivalent on Android. Your game data stays on the phone.
• Android backup: the app allows Android's automatic backup, so Google may back up the app's data to your Google account and restore it on a new phone, under Google's terms. You control this in Android settings.
• Consent and ads: see Advertising. Ask Coach, the leaderboards, analytics and App Check (via Play Integrity) work as described above.

14Age and children

Hold'em Coach contains simulated gambling and is intended for adults 18 and over. It is not directed to children, and we do not knowingly collect information from children. If you believe a child has used the app and you want their leaderboard data removed, email us.

15How long we keep data

• Data on your phone and in your iCloud stays until you delete it.
• Leaderboard profiles and star history stay in Firestore while the leaderboards run, so Weekly and Lifetime totals keep working, or until you ask us to delete them.
• Analytics, advertising and Gemini data are kept by Google under its own retention settings and policies.

16How to delete your data

There is no single in-app button that deletes everything yet. Here is how to remove each part:

• Hand history: Coach Report → Clear History removes all saved hand history (including Ask Coach threads) and ends your active session.
• iCloud copy (iPhone): iOS Settings → [your name] → iCloud → Manage Account Storage (or Manage Storage) → Hold'em Coach → Delete Data. Then delete the app.
• Data on the phone: delete the app. On Android, you can also clear its data in system settings and remove its Google backup.
• Country flag: hide it in your leaderboard profile with "Prefer not to show".
• Leaderboard profile and stars (Firestore): email hello@suenainteractive.com with your leaderboard nickname and we will delete your profile, star entries and account records.
• Game Center: manage or reset your Game Center data through Apple.
• Ask Coach: messages already sent were processed by Google to generate replies; see Google's policies for its handling.

17Your rights and choices

Depending on where you live, you may have the right to access, correct, delete or get a copy of your personal information, to object to or restrict some processing, and to withdraw consent. Email hello@suenainteractive.com and we will respond within the time the law requires. You may also complain to your local data protection authority.

We do not sell your personal information for money. Your main choices in the app:

• Decline tracking on iPhone, or reset your advertising ID on Android.
• Change your nickname and avatar, and change or hide your country flag.
• Don't use Ask Coach if you don't want hand data sent to Google.
• Buy Remove Ads or subscribe to Coach+ to stop interstitial ads. Rewarded videos are always optional.
• Turn reminders off, and clear your hand history.

18Changes to this policy

We update this policy when the app changes how it handles data. The "Last updated" date at the top shows the latest version.

19Contact

Suena Interactive LLC, Arizona, USA. Email hello@suenainteractive.com. For help using the app, see Hold'em Coach support.