Coach+ is the optional subscription in Hold’em Coach. Eligible new subscribers get a 7-day free trial on both the monthly and the annual plan, so you can try everything before you pay anything.
Updated October 5, 2026. When we first posted this, Coach+ had two perks and the title promised “unlimited practice.” Chips are generous but not unlimited (50,000 a day), and Coach+ now includes six things, listed below. We also corrected the Academy lesson count (10) and where ads appear.
What you get with Coach+
- Ask Coach on every coached hand. Ask follow-up questions about the hand you just played, up to 10 messages a day. Here’s how Ask Coach works.
- 50,000 practice chips every day, credited each local calendar day. Missed days are credited automatically when you come back.
- 2× chips on chip packs, and the bonus stacks with sales.
- 1.5× daily streak chips on your check-in bonus.
- A Coach+ badge next to your name on Today’s Leaderboard.
- No interstitial ads while you’re subscribed. Without Coach+ (or Remove Ads), full-screen ads can appear between hands and after you end a session. Optional rewarded ads for bonus chips are still there if you want them.
The Coach+ panel in the chip shop lists every benefit. Chip packs show the 2× amount for subscribers.
What’s still free
You don’t need Coach+ to learn the game. All of this is free:
- Live coaching on every decision, under all three coaching profiles (Basic, Balanced and Disciplined)
- Coach Academy, all 10 lessons
- Coach Debrief, the street-by-street review after each hand
- Coach Report and its Insights
- Today’s Leaderboard and Daily Stars
- 1,000 free chips every 4 hours from the lobby
- The daily bonus: 2,000 chips on day one of a streak, rising by 250 a day to 3,750, plus milestone bonuses on days 7, 14 and 30
Coach+ is for people who play every day, want Ask Coach’s explanations, or simply don’t want ad breaks between hands. If you play a few hands now and then, the free refills are probably enough.
Prices
Coach+ costs $1.99 a month or $11.99 a year in the US (local prices vary). The trial is for eligible new subscribers, and the store shows the exact terms before you confirm.
How to start the trial
- Update Hold’em Coach to the latest version.
- Open the chip shop and find Coach+ under Best Value.
- Pick monthly or annual. If you’re eligible, the 7-day trial shows at checkout.
- Confirm through Apple or Google. You aren’t charged until the trial ends.
To cancel: in the app, go to Settings → Purchases → Manage Coach+. On iPhone you can also use Settings → [your name] → Subscriptions; on Android, Google Play → Payments & subscriptions → Subscriptions. Cancel at least 24 hours before the trial ends if you don’t want it to renew. Uninstalling the app doesn’t cancel a subscription. Chips already credited stay in your bankroll.
Coach+ vs. the other options
- Free: learn and play with refills, the daily bonus and optional rewarded ads.
- Chip packs: a one-time top-up, no subscription.
- Remove Ads ($3.99, one time): turns off interstitial ads permanently. Nothing else.
- Coach+: Ask Coach, daily chips, pack and streak bonuses, the badge, and no interstitials while active.
If ads are the only thing that bothers you, Remove Ads is cheaper in the long run. If you want Ask Coach or the daily chips too, Coach+ covers both.
Worth trying?
If you’ve been hitting chip walls or want to ask the coach why after a tricky hand, the trial costs nothing to test, and seven days is enough to see whether you use it. No pressure either way: the full trainer is free without it.